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Tracy (Frink) Deveugle-Frink

Head of Function, Change & Innovation, Western Power

With over eight years’ experience in consulting to disrupted industries, Tracy’s diverse experience and passion for innovation and strategy drives her to constantly challenge the status quo, to build the world we all deserve.

Tracy’s experience offers a fresh approach to change, innovation and strategy implementation at Western Power. She is combining her strong innovation background with a history in creative industry to deliver the future.

Tracy has worked with Western Australian businesses to launch their innovation hub and new, agile ways of working. She has also been involved in major transformational projects. 

Tracy has now set her sights on transforming the energy industry in WA - one idea at a time. 

Tracy is also passionate about public speaking and plays a key role in TEDx Perth as an active Board member and Corporate Secretary. Tracy is also Chair of Friends of Perth Festival.






West Tech Fest celebrating innovation, investment and entrepreneurship

2nd to 8th December 2019

Join us in Perth