Haweya Ismail

Founder of MUD & MUSK

Haweya is the founder of MUD & MUSK, an innovative and ethical e-commerce platform for personalised DIY skincare. MUD & MUSK was selected against 150 applicants Australia-wide as the winner of 2016 B-School’s Idea Nation competition, receiving the first prize of $20,000 to help launch the business. It was also a winner at the Perth Impact Seeds Pitch competition for its innovative idea and social impact on local harvesters in Somaliland.

Prior to running a start-up, Haweya was a Research Analyst at Perth think tank, Future Directions International under its Global Food and Water Crises research program, where she released strategic analysis papers on environmental issues in the Indian ocean littoral states. Her background studies in Environmental Science led to her interest in documenting the environmental and socioeconomic issues around cosmetic ingredients.

In 2013, Haweya was selected to be a Global Voices Youth Delegate for the World Bank and International Monetary Fund Annual Meetings in Washington DC. As part of this role she completed a research paper on energy access in rural sub-Saharan Africa. Her research highlighted the instrumental role that locally-based entrepreneurs played to assist poor communities in gaining access to affordable electricity.

List of Achievements:

Global Voices Youth Delegate to the World Bank & IMF Annual Meetings 2013

Curtin University Accelerate Program 2016 Cohort

Bschool Pitch Competition Winner 2016

Impact Seed Pitch Competition Winner 2017

University of Western Australia IQ Awards Finalist 2017

Arab Youth Pioneer - Arab Youth Centre - 2018


Channel 7 Today Tonight Interview:

Smart Company:

Behind the Brands:

West Tech Fest celebrating innovation, investment and entrepreneurship

2nd to 8th December 2019

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